Instagram Stories became very popular since they were created. Over 500 million users enjoy them daily (that number is HUGE, right?). The company is very well-aware of this and is making Stories easier to share with more people thanks to the option to share all stories on Instagram and Facebook. This is a perfect opportunity for brands to create content daily and give their customers a little insight on how things work in their shop or factory. Reaching a lot of users is another big advantage of stories.
However, it is no longer enough to create just any content – it must be somehow mesmerizing, interactive at best. Luckily, Instagram has a solution for this problem as well. Adding music, gifs or using AR filters catches consumers attention. Face Filters become total popular on Instagram, Facebook, Snapchat, and even on the video calls on the FaceTime. AR SPARK filters provide an higher engagement and personal experience than any regular picture. Read more about AR Filters in our previews blog.
And do you know what else work amazing? Interactive stickers! Questions, countdowns, emoji-sliders and polls literally scream for more engagement, which makes users stay on the Story longer.