WHY TO GO FILTERIOUS
New features, new possibilities, new tools. One would get lost in the jungle of social media. Sometimes we are so angry with the fact that it all changes so fast and we can barely catch up that we want to say no to any new ideas and approaches. No worries we got you covered. Get on board with the newest trend that is still only used by a handful of companies. How can something that youngsters use to kill time on social media help you in your marketing campaign, you ask. A lot. It can help you a lot and here’s why. Learn more about Filterious and Instagram filters.
#It attracts people
Yes. Surprisingly it really attracts people, now more and more. It usually takes someone really creative to come up with a catchy idea for a filter and someone who can make the idea happen. And BOOM. It goes viral. And what does it mean that it goes viral? People talk about it. People try it out and share it with others. Do you think that filters are stupid? If your answer is yes, you have surely heard of or seen filters. Judging by your opinion I guess you have seen the “dark side” of the filters world – the dog ears and tongues kind of filters, the guess which Disney character I am kind of filters.
But, guess what, you have heard about them, you have seen people posting them in their stories, maybe you even tried them because you so badly wanted to know which character from Frozen 2 you are. And that, my friends, is the point. It has the potential to go viral and it can bring an enormous amount of attention to whatever you are currently working on. An important point to make in this section is the fact that it is especially popular among so if your business focuses on, let`s say, selling sneakers to young people, adding a filter to your marketing campaign wouldn’t be a bad idea.
#There are endless possibilities when it comes to filters!
The world of Augmented and Virtual reality is basically limitless – your business can be about anything and there will always be a way to connect a filter to your marketing campaign. If your business can be found within legal boundaries and you don’t promote any dangerous activities, Facebook will be more than happy to give your filter a go during the publishing process!
#You get numbers! And you get numbers! All of you are getting numbers!
Like in any other digital marketing campaign, what is important are actual analytics. How many people saw the post, how many people liked et cetera. SPARK AR filters are no exception. SPARK offers an amazing overview of the number of people who saw the filter, number of people who tried the filter and number of people who proceeded to share the filter with others! This is another tool that can help you to keep a track on the number of people who came across your campaign!
#Ah! Gotcha, my rivals, I`m first!
Using new tools and new features can play an important role in being ahead of your main competitors. Especially in a field where you fight for every customer. Offering people an opportunity to be silly or to show the world where they stand can make you their favorite place to go for, I dont know, new sneakers! It’s not a secret that people like to be a part of something bigger and having a customised filter can help them to show where they belong or where they buy their favorite clothing. Or their favorite toilet paper, as I said, the possibilities are endless!
Was this article enough to change your mind about filters? You can always contact us with more questions and thought-provoking arguments. We are ready for them!